
15 Apr From no-future punk to chief visionary officer: live podcast with Chris Müller in the Welser Profile training world for apprentices
I found myself in a world of transformation in Gresten – an idyllic village in Lower Austria. I accepted the invitation of Thomas Welser, CEO of Welser Profile, who forges the values, mission and vision into a future-proof alloy in an exemplary manner. Welser Profile is a special profile manufacturer based in the beautiful Mostviertel region. The family business has always placed great value on the joint development of the organization and people – the constantly growing customer base and the 2,500 employees worldwide.
I accepted the invitation to take part in a live podcast as a keynote speaker for the Welser Profile apprentices and to talk about my autobiographical atlas for the rebellious and rebellious.
About my varied life, with all its ups and downs. How you can achieve a lot at the right time in the right place with people who believe in you and the importance of visions about the power to realize the utopian. My presentation led to an informative dialog among the 50 or so apprentices and many questions, which I answered with the importance of perspective, among other things. Looking at life from different perspectives and getting involved in situations that seem impossible.
Neo-podcaster and apprentice Simeon conducted the interview brilliantly. The technical draughtsman and toolmaker in his third year of training asked questions about my book “Watch out for the seagulls! For example, about my time as a punk, the significance of my tattoos and the highs and lows of my life.

Welser Profile – A place full of perspectives, where the future is built with confidence
After the podcast, I was given a tour of the training world of Welser Profile, where I learned about the impressive family history, the company and the training workshops. An inspiring place where apprentices have a say and the right to help shape the company. They have spaces for development, retreat and collaborative work. Great importance is attached to cooperation, synergy, knowledge transfer, cohesion and togetherness. It’s all about the apprentices and offering them prospects, it’s a wonderful place of empowerment.
The Welser family has been processing steel for eleven generations. The roots of the company can be traced back to 1664 in the “Haus in der Au” in Ybbsitz, not far from today’s Welser Technology Center. It is impressive how a family business can survive for so long, despite possible generational and family conflicts, despite crises, wars and daily global and regional challenges.
I can only congratulate you on this achievement. For me, Welser is truly exemplary.
Thank you to everyone involved for this experience and the very interesting discussions with the apprentices, it was an honor.
WATCH OUT FOR THE SEAGULLS!